Polaris ORV

Going Big with Polaris

Big shoot. Big landscapes. Big fat files. Some of biggest backdrops are the varied terrain of New Mexico and the big farms of Southern Minnesota. We drove our RV to New Mexico and high into the mountains above Santa Fe to serve as base camp and carry a grip truck’s worth of lighting and camera mounting equipment.

For the annual product line photo shoot for Polaris’ off road vehicles, we photographed on a medium format digital camera system with full frame 60 megapixel files. These images are high enough resolution for any project. We saw them on 50-foot wide trade show tents and they look fantastic.