Bayliner Boats - So Worth It

Capturing the essence of a slogan.

In August, Adventure Studios traveled to Lake Tellico, Tennessee to photograph 11 new Bayliner boat models. The theme of the shoot was “So Worth It,” which is Bayliner's new tagline.


Our goal was to get images that truly captured authentic human moments experienced while boating. The moments that make it So Worth It to own a Bayliner. Talent casting by Jinx Harding was thoughtful to ensure the perfect demographic and attitude. That, combined with solid client direction and great teamwork, made this a successful project.