Strategic Marketing
In all that we do, we seek to identify what Peter Drucker called "sustaining competitive advantages" for an enteprise, a product, a project.
We view strategic marketing as the process for identifying and cultivating such advantages, and then presenting the product, project, or service to consumers in a way that that reinforces the importance of this advantage. The subject area of customer touch-points is an essential aspect of strategic marketing, as a framework for implementation of the customer satisfaction part of the "brand experience."
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