Fashion Show FS Select Shopper Services
Las Vegas, Nevada USA
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FS Select is a program for enhancing the shopping experience at Fashion Show Mall Las Vegas, envisioned as one of several such programs to truly distinguish "in the know" sensibilities at this major regional mall in Las Vegas. The concepting effort was part of overall redevelopment and repositioning planning for the shopping center, one of the largest retail center redevelopment efforts undertaken in the U.S.
FS Select is a collection of fashion-oriented merchandise across all categories (jewelry, apparel, home furnishings, children's, gifts, and entertainment). "In The Know" merchandise would be sold from merchandising units custom-designed and clustered in the staging area of the Great Room at Fashion Show Mall Las Vegas.
The FS Select program in the Great Room would be more serious and fashion-forward, targeted to first-adopters of the neweste, hottest, and most cutting edge products. The program here would also be an opportunity to highlight up-and-coming fashion designers. The overall feel in this area where merchandise would change out frequently, would be that of a high quality department store "swing shop" such as at Bloomingdale's in Manhattan.
Client: The Rouse Company
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