Business Plan and Strategic Marketing Considerations for CityWalk Roll-Out Program
Universal City, California USA
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Shortly after opening its first CityWalk urban entertainment center at Universal Studios Hollywood, MCA Recreation Services retained Adventure Studios' StoneCreek unit to prepare a business plan and strategic marketing evaluation for rolling-out CityWalk as a new kind of urban "retail-entertainment" project.
Creative work completed for the CityWalk Roll-Out Busines Plan remains subject to confidentiality and non-disclosure requirements of client organization.
Client: MCA Recreation Services, International Business Dept.
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