Perfect Guy Products
New Product Development
Adventure Studios worked with partner Concussion Pictures in the development of a line of consumer products based on the desires of women worldwide to find, introduce, date, marry, or otherwise recommend "the perfect guy." The line of Perfect Guy products was envisioned to include a novelty doll, board game, gift cards, among an array of specialty retail items.
Client: Concussion Pictures, in association with Adventure Studios.
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The search begins for women with the gut-wrenching crushes of teen years, and continues for some for a lifetime. But whether any woman has found her Perfect Guy, the subject continues to fascinate and invigorate the lives of most women, as daughters, friends, business associates, and at times even parents, all find themselves on the quest.
This transcending and ever present subject of interest and discussion is a phenomenon that exists not only across age groups, but also across cultures worldwide.
The Perfect Guy branded product line includes The Perfect Guy doll with built-in love sensor, the Perfect Guy board game, Perfect Guy greeting cards, and a Perfect Guy website that not only integrates the product line but also provides additional services (mostly tongue in cheek) to women such as "Is Your Guy Your Perfect Guy", Perfect Guy competitions, and horoscope-fitted advice including "is Today the Day to Meet Your Perfect Guy?" The complete list of possible products and services is robust given the emotional resonance of this subject to women.
The Perfect Guy brand also includes creative treatments for a syndicated television game show, a sitcom, a reality television show, and a feature film.
The Perfect Guy product line is envisioned to include co-branding tactics, with products such as toothpaste makers (including Colgate and Crest), bar soaps (including Irish Spring and Zest), and wireless cell telecommunications brands (including Verizon, Spring, and AT&T).
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