Tropicana Themed Juice Bar
Universal City, California USA
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This store was intended as a flagship branding opportunity for the Tropicana Juice brand. With an integrated approach the sign, identify, storefront, and entry merge visually to create a single emotive gesture.
The merchandise fixtures were designed for maximum flexibility. Themed experiential sensibilities were integrated throughout the store design to create a unique guest experience within a standard (small) unit floor plan.
Client: Universal Studios, Inc., Seagrams Corp., Universal Studios Recreation Group
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