Branded Roller Coasters
U.S. and International Licensed Roll-Out
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Adventure Studios LLC was retained by this a major (confidential) stock car race sanctioning body to evaluate a line of place-based (out-of-home) licensed products and services.
One of the major areas of licensing program opportunity was deemed to be a line of branded roller coasters, ranging from a licensed kiddie ride product up to and including major customized "category killing" coasters as marketing headliner products for worldwide leading theme parks.
Client: Confidential - Licensing division of major stock car race sanctioning organization
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