Doc Brown's Ice Cream
Osaka Prefecture, JAPAN
Denver, Colorada USA
Roll-Out Locations USA
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Ideation and experiential design for Doc Brown's Ice Cream include consideration of experiential branding issues for this well-known character from Universal Studios' "Back to the Future" film blockbuster and its sequels. The 2,000 sq.ft. ice cream shop features diner booths and counter services, with additional outdoor seating where permitted. The menu included ice cream sundaes, cones, sodas and sweets, featuring sonic-whipped shakes and beverages from Doc's laboratory.
And of course, everything at Doc Brown's Ice Cream is guaranteed by Doc as the "best in history," and coming from an experienced time traveller - that is saying something !
Client: Sumitomo Corp. / Universal Studios Recreation Group / Universal Studios Japan
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