The Jacques Cousteau Experience Themed Entertainment Venue
Los Angeles, California USA
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Adventure Studios provide ideation and strategic marketing support to a prospective licensing program based on The Jacques Cousteau Experience. Experiential design concepts, and experiential branding sensibilities were part of the work effort for an array of themed entertainment venues.
Consumer research had shown that the Jacques Cousteau brand heritage was very strong with youth generally and with environmetal, green-conscious consumers worldwide. As well, the world wants, if not craves, heroes. And people of all ages are looking to associate with what is pure and untainted. The Cousteau name was thought to bring these qualities.
Alternative product concepts included a Cousteau theme park, a Coustea attraction for theme parks, and a branded experiential platform for insertion at aquariums, zoos, children's museums, and science centers.
A driving premise for all of the concepting was, in this great age of travel, there are still places most people will never visit in their lifetime.
Obviously, many of these places are the great places of nature that still inspire awe - the Amazon, Antarctica, the great underground caverns, outer space, the Himalayas, and volcano's. Especially when applied to grand theme park or themed experience venues, these places could appeal to the "Spirit of Exploration," the "Joy of Discovery" and the "Passion of Preservation." Client: Maurice Avenaim, Cousteau Consumer Products Licensee
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