Pre-Development Efforts for Universal Studios CityWalk in Denver
[ Proposed ]
Denver, Colorado USA
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Working in collaboration with Simon Properties Group and investor DLJ Capital Partners, pre-development efforts for a proposed Universal Studios CityWalk to be located in the Lower Downtown district of central Denver. Experiential design, entitlement, participant deal structuring, and initial local community relations for this project were undertaken.
A unique aspect of this work was the adaptation of CityWalk horizontal guest flow sensibilities, to a more vertical guest flow requirement at the urban site location. Integrating Universal Studios "branded block" programming with local community tastes was also carefully explored.
Client: Universal Studios Recreation Group, in proposed association with Simon Properties Group and DLJ Capital Partners
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