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Both products and projects can be designed and operated with an "experiential design" sensibility.
For out-of-home experiences, guest's or customer's quality of experience is clearly the most important factor in any venue or attraction. There are many layers to an experience, each of which is affected by perceptions before arrival, the arrival sequence, and place design, and the daily efforts of the staff, from maintenance personnel to management.
From the operations perspective, the staff to an experiential- based venue must be committed to the quality of the experience. Happy, satisfied, and enriched guests are the ultimate goal. Certain standards help define the guest's experience. A consistent level of comfort, convenience, cleanliness, or value is integral to the guest's quality of experience. If the product or service is substandard, regardless of how high the throughput numbers are, or the amount of money collected at the ticket window, if the guests are not pleased the operation has failed. A cheerful smile, a calm response to challenging situations, and a genuine fondness for people will in most instances overcome most situations. Without the operational commitment, design quality just does matter.
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EASIL
Adventure Studios works with developers, facility owners, and property owners in creating "Great Places, Great Moments, and Great Memories" - the result of successful experiential design.
We view guest programming to include all that a guest gets to do once he or she has arrived at a place - the "total experience." This typically includes consideration of not only physical design issues, but operational matters, and integrated multimedia and showsystems, sponsorship programs, place-based live entertainment programming.
Some of the items that can be included in a total experiential design include:
 Place architecture
Experience scripting
Story and back-story
Tenanting strategy
Branding considerations
Corporate partner and/or sponsor plan
Daypart, weekpark issues
Seasonality issues
Food and Beverage offerings
Anchoring and districting approaches
Marketing and promotional tie-ins
Special event program
Environvmental Effects
Audio and Imaging
Staging and Lighting
Other site specific considerations
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