Adventure™ recently attended the 2012 National ADDY® Awards in Austin, TX to accept one of the most esteemed honors in advertising. We took home a National ADDY for “Red Bull Skate Athletes,” a photo series of professional skateboarders from Red Bull’s team.
John Linn, chief photographer for Adventure Studios, took the photographs while on assignment for Red Bull’s “Mississippi Grind.” At this event, Red Bull’s pros and several amateur skaters traveled the Mississippi River from Minnesota to New Orleans – on a barge that had been converted into a floating skate park.
The ADDY Awards is the largest creative advertising competition in the country, with more than 40,000 original entries competing from 200 United States markets. Of those 40,000, only 239 would go on to collect National ADDYs in 2012. Winning in Texas put Adventure in the company of the best and brightest advertising agencies and professionals in the United States.
PURE Polaris leads the pack in snowmobile accessories. In January, Adventure Studios photographed PURE’s hottest new snowmobile apparel and Lock & Ride® accessories. By utilizing dramatic lighting at our Minneapolis studio, we captured some powerful shots to match the attitude of PURE’s products.
Adventure Studios™ began in Brainerd, MN in 2005. Since then we’ve shot from east to west; from Canada to Mexico. And now we’ve expanded with another studio in the West Lake Calhoun area of Minneapolis. The location lets us tap into the cities’ creative culture, people and resources to better serve clients located in the metro and nationwide.
We share the space with SixSpeed, a firm that has relied on Adventure Studios for several photo shoots. This is a new location for both companies. Together, we’ll throw an open house party in mid-February. Invitations to join us in the City of Lakes will be mailed out in the coming weeks.
Leave it to Red Bull to create something like the Mississippi Grind Tour! Built on a massive barge, this floating skatepark traveled 1,705 miles from St. Paul to New Orleans. Our colleagues at Six Speed helped Red Bull produce and promote the event, and Adventure Studios handled the photography at stops in Davenport, St. Louis and New Orleans.
At each stop, we got great shots of professional Red Bull boarders showing off for thousands of spectators. Some of the big names included Zered Bassett, Ron Deily, Steven Webb, Ray Maldonado, Ryan Decenzo and Kenny Anderson. We also photographed amateur riders competing in Red Bull’s “Ticket to Grind” contest.
In addition to capturing action on the barge, we shot at an Iowa farm with a barn converted into a skate park. In St. Louis we got permission to ride in the City Museum for some very unique skateboarding images. And in New Orleans, we photographed pro riders as they took their skills down Bourbon Street.
You can see a wide selection of Mississippi Grind images at http://www.adventure-studios.com/work/detail/red-bull-mississippi-grind-tour. In addition to USA Today and other national news spots, these images continue to appear in skateboarding magazines and are distributed to media outlets through the Red Bull Content Pool (https://images.redbullcontentpool.com/).
In the bicycling industry, Park Tool is the king of tools. The brand loyalty among bike mechanics and do-it-yourself cyclists is huge. So when Park Tool needed photographs to break through the clutter and communicate their brand essence, this image left the strongest mark. It’s a nice example of how we combine marketing strategy, great photographs and masterful retouching to create brand ambassadors.